How well is your website performing? Gain a competitive edge with Cybermed’s comprehensive Internet Business Analysis (IBA)
As the first step in developing your online strategy, the 9 Step Cybermed Internet Business Analysis addresses nine distinct areas of your business:
- Core competencies. Cybermed’s IBA peels back the layers of your business to identify its core strengths.
- Unique Selling Proposition (USP). Cybermed helps you sharpen your understanding of your target market and then works with you to identify the #1 benefit your product or service provides to that market. The ultimate goal of your USP is to position your uniqueness in the marketplace.
- Brand identification. A compelling online presence can occur only when you have a powerful brand.
- Strengths and weaknesses of your competition. No IBA is complete without looking at who your direct competition is, and who may be looming on the horizon.
- Challenges facing your industry. Cybermed looks at what your customers are telling you about their challenges at the same time as it looks at the trends looming on the horizon. We look at both short-term research and longer-term market research for your niche.
- Sources of growth. We look at the challenges facing your industry and identify growth opportunities in your industry.
- Goals. What do you want to achieve on the Internet? Cybermed works with you to identify specific, attainable and measurable goals for your online presence.
- Technology and marketing budget. Cybermed considers itself successful only when you are. We work closely with you to develop a realistic budget for achieving your business’ online goals.
- Return In Investment (ROI). In the past, what technology tools and marketing media have you used to build and grow your online presence? What has and has not been effective for you? Are you missing opportunities for a better return on your technology and marketing investment? Based on the facts revealed by our analysis, Cybermed estimates your potential Return on Investment (ROI).