Have You Looked at Your Website through the Eyes of the User?
Before a visitor to your website has committed to spending time on it, before they pick up the phone to call your business and certainly before they’ve spent any dollars on a potential purchase, your site visitor experiences what is called the “usability” of your website.
How usable is your site?
In general, usability refers to how easily users can move through your site. Is your site easy to navigate? Can your site visitors find the information they’re looking for easily and efficiently? How satisfied are they with the process? You can have a visually attractive homepage and if your site is poorly designed, with clunky navigation, chances are you are losing business.
Not so long ago, testing website usability was an expensive proposition. It used to be that if an organization wanted to test the usability of its Web site, they would set up a focus group in a lab and invite people to come in; this was an expensive and time-consuming process. That’s no longer true.
Cybermed Marketing makes user testing affordable, efficient and easy to undertake. We provide an online focus group of users specific to your demographic—you select who you want to test your site. Never before has there been such ease and availability in having your specific target audience (age, gender, income and geography) test your site.
How it works
Cybermed Marketing identifies users who match your target demographics. You can choose to have one tester or a group of testers. You specify the tasks you would like to have tested or can have us advise you on which tasks you would like performed.
Our usability testing provides you with actual users videotaped on your site, speaking their thoughts as they navigate your web pages. We give you access to that video. We also provide you with a written summary of any problems the user(s) encounter while using your site.
Don’t lose business to your competition! Call us today to schedule your very own user testing on your organization’s website. Never before has it been easier or more affordable to discover if you are reaching your target audience. Take advantage of this opportunity today to see your website through the eyes of potential customers.